Rafael
50 x 50 Island
Objective
stevensE3 partnered with an Israeli design agency to create a standout booth for the annual AUSA show in Washington, DC. The design ensured a strong presence, smooth traffic flow, and a comprehensive showcase of the client’s products. Features included soundproof conference rooms for private meetings, lounge areas, catering, and storage.
High-visibility backlit graphics helped visitors locate the booth, while massive fabric graphics created a bright, inviting space for networking and business discussions. The design successfully balanced impactful branding with functionality.
Solution
To achieve a strong presence at the annual AUSA show in Washington, DC, the exhibit design focused on creating an impactful, functional, and welcoming space. A strategic layout ensured smooth traffic flow while prominently showcasing the breadth of the client’s product offerings. Soundproof conference rooms were integrated into the design to enable private business discussions, ensuring professionalism and confidentiality. Lounge areas provided comfortable spaces for informal interactions, while designated areas for catering and storage maximized operational efficiency within the booth.
High-visibility backlit graphics were incorporated to draw attention from across the large event hall, enhancing the exhibit’s visibility and brand impact. Massive fabric graphics were used to create a bright, inviting environment that emphasized openness and approachability. This comprehensive design approach balanced aesthetic appeal with practicality, providing a cohesive and engaging experience that met the client’s objectives.
Design for this project was provided by the agency with a collaborative approach to incorporating elements stevensE3 has within their inventories. stevensE3’s goal was to realize this design in a cost effective, efficient solution that met the client’s budget.